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Advice for teachers -
Visual Communication Design

Sample client brief

Client

Doug Brown, founder and director of Bayblue. Bayblue is a website and organisation dedicated to independent music, creativity, current issues and youth culture. The client, through Bayblue, has organised several live music events, promoted upcoming musicians and created an online discussion forum with a focus on such issues. Bayblue’s latest project is a summer music festival to be situated around Balnarring, Victoria in January, intended to cater for around 7000 people.

Communication needs

The client requires an information booklet to be accessed via online or as a hardcopy distributed at the festival, and a free-standing menu board to be used at a small food stall.

Audience

The audience at the music festival consists of males and females, aged between 15 and 35, who are interested in alternative contemporary culture, live music and preservation of the environment. They are predominantly well educated and from a middle-class socioeconomic background. They live mainly in Victoria due to the location of the festival, although the Bayblue Music Festival is dedicated to Australian music and the website itself is aimed at the youth of Australia.


Presentation 1:

Information booklet available on line or to be collected on arrival at the festival.

Purpose

To inform the audience of the festival’s rules, events and features. To identify and promote the corporate identity of the organisation and website through the use of a logo and advertising.

Audience

People attending the festival (as stated above).

Context

The information booklet will be available online prior to the event or distributed to each person as they arrive at the festival. It will provide them with details of the festival and double as a souvenir.

Expectations and constraints

The booklet should include information about the organisation and its website, featuring contact details and web link. Also included should be general information and details of the festival. The booklet should feature information and photographs of performing artists.

The client insists that the booklet should contain details of the festival that covers: camping information, events timetable and rules. The booklet must also feature a brief biographic paragraph and photograph of each of the headlining performing artists. The booklet must include the fact that the festival is to be located on a private, 90-acre property in Merrick/Balnarring, Victoria, between 6 and 8 January, and list confirmed local headlining artists that include Dan Slayer, Tosh Laws, Tex and the True Believers.

For promotional reasons, the client insists that the booklet must contain basic information regarding the organisation and website, including its aims, features and contact details. The client also requests that a new logo be designed and featured repeatedly within the booklet.

Research will be undertaken into existing festival promotional material from similar festivals such as the Falls and Port Fairy Folk Festivals. A number of options will be trialled during the design process.

Proposed presentation format

Either online or as a booklet is to be printed in four-colour process.


Presentation 2:

Menu board with new logo for a small vegetarian food stall, located within the festival grounds.

Purpose

To attract the target audience to the food stall. To inform the audience of the selection of foods available. To promote the identity of the larger organisation – Bayblue – through inclusion of the logo.

Audience

People attending the festival who prefer vegetarian and/or vegan food.

Context

A menu board to be displayed outside at the Bayblue food stall at the festival.

Expectations and constraints

The menu board should contain text that is clear and legible and attract attention from a distance. The designer must consider the best location on the stall for the sign. The menu must include both the new logo of the organisation along with a new logo design for the stall itself. The board must be durable, weatherproof and fixed to the ground safely.

During the design process the designer will need to explore the possible materials for the construction of the actual menu board. Imagery and colour options explored should reflect the wholesome, vegetarian, natural feel of the food stall. It will also need to include a list of foods to be sold and prices.

Proposed presentation format

The menu board design may be presented as a three-dimensional model or concept presentation drawing.