Guide
In addition to the requirements outlined in the Cross study specifications on pages 9 to 13 of the study design, the following provides a guide for the selection of other components used to produce visual communications.
Methods
Refers to the manual and digital processes used to make the visual communication
Drawing
Drawing for:
- Observation
- Visualisation
- Presentation
Ways of drawing:
- Manual freehand
- Digital freehand
- Manual Instrumental
- Digital Instrumental
Drawing systems:
2D:
- Orthogonal
- Plans and elevations
- Packaging nets
3D:
- Isometric
- Planometric
- 1pt Perspective
- 2pt Perspective
Painting
Printmaking
- Monotype
- Relief
- Intaglio
- Silk-screen
Printing
- Laser
- Inkjet
- Offset
- 3D printing
- Laser cutting
Photography
Digital image manipulation
- Page layout
- 3D rendering
- Design
Collage
3D Process
Media
Refers to the applications used to make the visual communication
Manual media
- pencil
- ink
- fineliner
- marker
- pastel
- crayon
- charcoal
- acrylic paint
- watercolour
- gouache
- dye
- toner
- analogue film
Digital media
- Vector-based programs
- Raster-based programs
- Page layout and composition programs
- Computer-aided design (CAD) programs
Materials
Refers to the surface or substrate that the visual communication is applied to or constructed from (as in the case of 3D model making)
Manual materials
- paper
- card
- wood
- glass
- metal
- clay
- stone
- plastic
- textile
Design elements
Components of visual communication
- point
- line
- shape
- form
- tone
- texture
- colour
- type
Design principles
Ways of arranging or organising design elements
- figure/ground
- balance
- contrast
- cropping
- hierarchy
- scale
- proportion
- pattern
Final presentation
Potential formats
- Logo
- Signage
- Flyer
- Brochure
- Poster
- Billboard
- Postcard
- Advertisement
- Map
- Diagram
- Symbol/icon
- Illustration
- CD/DVD cover
- Book (cover and layout)
- Magazine (masthead, cover and layout)
- Package
- Point of sale display
- Exhibition display
- Web site design
- App design
- Motion graphics and film title sequence
- Storyboard
- Architectural drawing
- 3D model
- Finished drawings for a product
- Concept prototype (non-working)
- Brand collateral presentation board