Unit 4 – Area of Study 2: Final presentations
Outcome 2
Produce a final visual communication presentation for each communication need that satisfies the requirements of the brief.
Examples of learning activities
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Two distinctively different final presentations are presented outside of, and separate to, the development folio, and which address all the stipulated requirements of the brief. They must be different in intent, purpose (where appropriate), context and presentation format.
- Final presentations will reflect the best options from refinement work, demonstrating proficiency in methods and use of design elements and design principles and appropriate selection of suitable media and materials; these may be two- or three-dimensional presentations. The critical and reflective thinking in the development folio will support these choices.
- Revisit the brief to ensure all components that where identified in the brief have been delivered as final presentations.
- Prepare final digital files of communication design artwork to full production size; print sections of larger format work at 100% and place it on walls to view at appropriate and realistic distances to evaluate the techniques for gaining attention and maintaining audience interest of the designs before the final presentations are printed.
- Construct models using appropriate materials for substrate and final surfaces that have been trialled in the design process. Evaluate these referring to the brief and use of materials and methods in the construction of the models.
- Evaluate final technical presentation drawings against the Visual Communication Design Technical Drawing Specifications guidelines to ensure all standards and conventions have been represented correctly. Document the evaluations in the folio and discuss this in the ‘pitch’.
- Check printed mock-ups of digital work to ensure that image resolution and print resolution is to the appropriate standard; document any refinements that need to be made.
- Document any part of the final presentation that is outsourced including communication with the third party; carefully document in the folio all evidence of decisions made and production files that have been digitally created.
Detailed example
Final presentations
Students use the mockups created in Unit 4, Outcome 1 as starting points for their final presentations. They implement any changes or further refinements as a result of their pitch and critical and reflective design thinking. Such changes and refinements will be minor due to the current stage of the design process that students are working within. Changes and or further refinements may include: changing the hierarchy of information on a poster, altering how a package closes or editing the line type on a technical drawing. The two final presentation formats must be distinctively different in intent, purpose (where appropriate), context and presentation format. For example, a magazine advertisement or billboard may intend to raise awareness of a new product with a concept that projects an impression or a promise, while the packaging of the product itself in a retail context aims to generate interest by standing apart from the competition. They must be presented separately and not combined on one presentation board
At this stage of the design process, students make presentation formats such as magazine advertisements to full size. Accurate page dimensions should be used, and if possible a stock that resembles publication pages. Packages are made using nets – printed, cut, scored, folded and assembled. These can be placed on simulated shelving to assess visual impact. Digital methods can be used for a realistic representation, which may include enhancing and editing manually produced visuals and placing them in context by layering them into a sourced image with an image-based program.
Environmental design presentations may be constructed as three-dimensional scale models, either in white card to show overall form or in coloured and textured materials for a more literal representation. Activities may include creating full scale mockups from materials such as Foamcore ® or composite woods and testing in location with realistic lighting for display.
When producing final presentations, students show competencies in handling materials and media that are appropriate to their selected presentation method. They ensure that chosen design elements and principles and methods, materials and media are used expressively to communicate the ideas and concepts outlined in the brief.